The Wall of Ideas

Current Project

become adjusted to new conditions.

"a large organization can be slow to adapt to change"


Target customer groups with content and/ or ad campaigns to inform them about the brand and its  values.


Target customer groups with content and/ or ad campaigns to inform them about the brand and its  values.


Use a combination of inbound and outbound marketing strategies to entice potential customers to seek out the brand.


Once potential customers are interested, entice them to buy with targeted messages, offers and well-designed sites.


Follow up sales with efficient delivery, excellent customer service and personal contact to reinforce customer relationship.


Our marketing and sales capabilities span the entire commercial journey.

Our Sales & Marketing consultants sole purpose is to generate customer contact and convert communications into revenue. This is the core of business development and it involves a continual process of drawing in potential customer, enticing the right audience to our clients, while also keeping them engaged. During this process, our consultants use a range of strategies and channels to attract the designated target audience that suitable for business, with the aim of earning their long-term commitment to your brand or product.

The successful marketing of a product or business service depends on the consideration of many key elements, given examples may include: The product or service, its price, how it is promoted and where it is sold.

The combination is called the marketing mix and it is used as a tool for planning product and service launches and campaigns. ​

Once our consultants have researched the market thoroughly and defined a target audience, it is then easier to establish a solution through key decisions on how to make the correct approach on the market.

Through inbound marketing our core focus is to attract customers for our clients by offering appealing content and engaging with them. The approach pulls customers into a relationship with the brand rather than pushing them into making a purchase, which is how advertising works. Through this approach customers can actively interact with a company or brand, but through our outbound market approach this involves our consultants pushing a message to target audiences or customers. With this type of marketing, our objective is to reach out to a wide audience by means of advertising or usage of media platform features.


Daniel Gaston

Social Media Consultant


The goal of content marketing is to reach potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, SEO...


Many digital marketers use all other digital marketing channels to add leads to their email lists and then, through email marketing, they create customer acquisition funnels to turn those leads into customers.


The primary goal of a social media marketing campaign is brand awareness and establishing social trust. As you go deeper into social media marketing, you can use it to get leads or even as a direct sales channel.


A website is the centerpiece of all digital marketing activities. Alone, it is a very powerful channel, but it’s also the medium needed to execute a variety of online marketing campaigns. 

Abstract Gold Stripe

 32 years of Accumulated Practice

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Position, develop and invest in your brands to differentiate and drive growth. You’ll gain a clearer perspective of which customers a brand (or portfolio of brands) is serving. You’ll also understand each brand’s points of difference better, acquiring the insight to grow share, improve positioning and build clearer targeting of customer segments. All this points to higher revenues and profits from improved alignment with customers and distribution channels.

© 2019 S.N.Mushini LTD. is a UK private company limited by guarantee (“SNM”). SNM and each of its member firms are legally separate and independent entities. 

Please see About S.N.Mushini to learn more about our global network of member firms.

S.N.Mushini LTD is a Limited Company registered in England and Wales with registered number 12241855 and its registered office at 110 Bishopsgate, London EC2N 4AY, United Kingdom.